Rainbo Design Background Information

My Search Engine Optimization Story


My History With Search Engines

My wife and I run three websites together. In 2002, our primary income-making website's market was undergoing a dramatic change. Our normal source of customers had started to dry up. Our mailing list wasn't producing the results it once did and the profits from online auctions were being eaten up by their listing fees and other expenses. We needed to develop new marketing strategies and make them work in a hurry. This process led me to quickly absorb everything I could find about how search engines operate and how to get the most out of their services. In less than 60 days after making some simple changes to our websites to suit the search engines, I had more than doubled the amount of traffic they generated for our businesses. We were suddenly outranking big companies like Disney, Wal-Mart, Toys-R-Us, Barnes & Noble, and Amazon.com, as well as a host of medium-sized art galleries and dozens of amateur websites who were all offering the same goods and services as we were. With even more effort, after 90 days I had more than tripled our traffic from search engines. When people searched for our vital keywords, they found our website quickly and our listings highlighted the information that made us look professional and reliable.

The above was written in February of 2003. Today, I'm still getting better results with rounghly 5 times the traffic we were getting in August 2002, and even higher sales increases. And I expect that number to grow even higher as I begin to focus more closely on our second website - Rainbo Electronic Reviews, which is a book review website. To date, I had only done a general tune-up for that website because main website, Rainbo Animation Art, pays the bills and the competition for the search term "book reviews" is enormous. The New York Times, The Washington Post, the Los Angeles Times, the Wall Street Journal, and dozens of other major corporations all have book reviews. We're currently ranking so low for the term "book reviews" that its embarassing. But we do have niches where we do pretty well, like "children's books reviews" and "audiobook reviews" and so I intend to focus on those terms to get the most traffic for my effort and to slowly bring up the result for the infinitely more difficult "book reviews."


Main Search Engine Optimization Page


Call me at 612-408-4057 from 9:00 AM to 5:00 PM Central time to get started today!

Website Design by Rainbo Design Sitemap

Preferred Resources Page

home page icon Website Design by RainboRick Home Page


Thursday, 03-Jul-2008 17:43:55 MST