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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversionsby Tim Ash Sybex Retail Price: $29.99, Amazon.com Price: $18.78 How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.  |
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Building powerful and robust websites with Drupal 6by David Mercer Packt Publishing Retail Price: $44.99, Amazon.com Price: $35.89 This book updates the bestselling Drupal: Creating Blogs, Forums, Portals, and Community Websites for Drupal 6, the latest, much improved version of this popular open-source Content Management System. Targeting readers with little experience in website design, unfamiliar with PHP, MySQL or HTML, and with little to no experience of Drupal, it looks pragmatically at the steps needed from knowing you want a website right through to designing and building it like a pro, and then successfully managing and maintaining it. Experienced author David Mercer uses a friendly, engaging style that is clear and concise, allowing readers to advance rapidly until they can tackle any problem with confidence. Drupal is an elegantly designed, well-supported and flexible open-source CMS platform that empowers anyone to create a website or blog and is rapidly becoming first choice of people in the know. With this powerful tool you need not pay professionals to design a site; you can do the job yourself. |
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Joomla! A User's Guide: Building a Successful Joomla! Powered Websiteby Barrie M. North Prentice Hall PTR Retail Price: $44.99, Amazon.com Price: $26.40 The First Easy-to-Use Guide to Joomla!-The World’s #1 Open Source Content Management System
If you want to build sophisticated websites that can be easily edited and updated, you need to master Joomla!-the world’s #1 open source content management system. Now there’s an easy-to-read, easy-to-use guide to Joomla! for every site manager, administrator, and developer. Leading Joomla! consultant Barrie North covers all you need to get results: installation, administration, site organization, template development, content updates, and a whole lot more. You’ll find never-before-published tips, tricks, and troubleshooting solutions, as well as three start-to-finish case studies.
New to Joomla? No problem! This book starts with the simplest design and system concepts, and builds your expertise step-by-step. You’ll rapidly master Joomla!’s power, even if you have no content management, scripting, or CSS expertise. Experienced with Joomla!? You’ll turn to this book constantly for its authoritative, plain-English, example-rich Joomla! 1.0 and 1.5 reference content.
· Understanding content management, what Joomla! does, and how its components fit together · Building Joomla! sites from scratch, and systematically customizing them to your needs · Organizing content with sections, categories, blogs, and tables · Creating dynamic pages and effective navigation · Working with Joomla! modules and components · Search engine optimization for Joomla! sites · Start-to-finish case studies: building a school website, an e-commerce site, and a blog · The most valuable Joomla! extensions and add-ons: finding them, and using them · Key differences between Joomla! 1.0 and 1.5, and what they mean to you About the Website The accompanying site for the Joomla 1.5 book, provides five fully functional Joomla! sites with live follow-along examples from the book and up-to-date information on Joomla! The site also includes
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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Moneyby Bruce C. Brown Atlantic Publishing Company Release Date: 2006-01-30 Retail Price: $24.95, Amazon.com Price: $15.57 Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards |
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Designing Interfaces: Patterns for Effective Interaction Designby Jenifer Tidwell O'Reilly Media, Inc. Retail Price: $49.95, Amazon.com Price: $27.19 Designing a good interface isn't easy. Users demand software that is well-behaved, good-looking, and easy to use. Your clients or managers demand originality and a short time to market. Your UI technology -- web applications, desktop software, even mobile devices -- may give you the tools you need, but little guidance on how to use them well. UI designers over the years have refined the art of interface design, evolving many best practices and reusable ideas. If you learn these, and understand why the best user interfaces work so well, you too can design engaging and usable interfaces with less guesswork and more confidence. Designing Interfaces captures those best practices as design patterns -- solutions to common design problems, tailored to the situation at hand. Each pattern contains practical advice that you can put to use immediately, plus a variety of examples illustrated in full color. You'll get recommendations, design alternatives, and warnings on when not to use them. Each chapter's introduction describes key design concepts that are often misunderstood, such as affordances, visual hierarchy, navigational distance, and the use of color. These give you a deeper understanding of why the patterns work, and how to apply them with more insight. A book can't design an interface for you -- no foolproof design process is given here -- but Designing Interfaces does give you concrete ideas that you can mix and recombine as you see fit. Experienced designers can use it as a sourcebook of ideas. Novice designers will find a roadmap to the world of interface and interaction design, with enough guidance to start using these patterns immediately. |
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