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Copywriting Services With The Minnesota Touch

It's often said that the web is a visual medium, and that's very true. But it's also a fact that it's the words on the page that make your case to your website visitors and, if successful, close the sale. Chances are that there are hundreds, if not thousands of websites that offer products or services that are nearly identical to yours. So, as a business website owner, you have to ask yourself, "How do I compete effectively other than by simply cutting profit margins so thin that it's hardly worthwhile being in business at all?"

All advertising and copywriting catchphrases like, "Sell the sizzle, not the steak", naturally have a kernel of truth to them. But they tend to demean the reader. My approach to copywriting is to walk the fine line between straightforward simplicity and the traditional hard sell. The typical web surfer has a much more limited attention span when viewing a webpage than he or she does when reading a newspaper or magazine, so it's important to let them immediately have a firm sense that their purpose in visiting your website will be fulfilled or they'll hit the BACK button in a heartbeat and move on to the next site. And that's where effective copywriting can make all the difference in the world.

I do enjoy writing and I'm confident that I can help any business craft the content of their website to maximize its potential. Every business has a sales story to tell, and I can tell yours in a way that engages the user's interest and leads him to make the decision to purchase what you have to offer. Language is a powerful tool, and it should be utilized to its full potential to communicate effectively.

I'm a Minnesota boy who's benefited from an education that emphasized the proper use of English. My parents were both avid readers, and Dad would often read my favorite children's books to me. At least twice a month, he took me with him when he went to the public library, which I always considered a treat. As I've mentioned elsewhere on this website, the Sisters of Saint Joseph had us all diagramming sentences for years in grade school, so proper grammar has become ingrained in my soul. High school and college only reaffirmed the power of the written word for me, even though my college career emphasized the technical sciences. Between my jobs in retail sales and running my own businesses, I've learned how to focus on my audience when I write. Otherwise, this page would be even longer.

If you've read this far, then you are following my train of thought, which is the goal of any good copywriter. I take great care in creating the text I provide for my website and those of my clients in order to make sure that the message is clearly communicated. Brevity may be the soul of wit, but you don't want to leave any important points unwritten when you have such a limited opportunity to make your case to visitors to your website or to those on a mailing list.

Developing a successful small business website takes knowledge, experience, and thoughtful planning. Not only can I build a great-looking website for your business, I can also help you and your staff learn how to take full advantage of this powerful online medium with my affordable copywriting and content creation services. Call Richard Trethewey in Minneapolis at 612-408-4057 and I'll be happy to discuss your situation and how we can work together to make your business more successful.

Call at Rainbo Design in Minneapolis at 612-408-4057 to discuss my affordable website design and copywriting services.